KLM Royal Dutch Airlines
Graduate Internship
Responsibilities:
Graphic Design - UX Design
Company:
Inflight Services - KLM
Date:
Feb - Aug 2022
Improving the menu card experience onboard KLM's World Business Class
For my graduation project I was asked to improve the current menu card for KLM and to come up with a concept for what a digital menu could look like.
After extensively researching the competitive landscape and the passenger who travels with KLM, I was able to develop a concept for an onboard digital menu. I spoke to different departments, ensuring a good fit for KLM, while also challenging the organisation to innovate.
During my time there, I also contributed to the Sustainable Flight Challenge by designing a digital menu, which was used on the flight.
What did the company think?
Matthias has a sharp eye for the complex processes at KLM and knows how to adapt to the audience; our passengers. His deliverables are visually appealing which makes stakeholders enthusiastic. It has been a pleasure to work with Matthias.